Tour of Britain Cycle Race Race Branding

Commissioned by The Tour of Britain to produce the complete branding elements for the 2007 Race which visited seven cities in seven days.

Production budget £35k

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What we did
315 advertising boards
2 Start / Finish Gantries
1.7km continual bannering
4 Toblerone Towers
68 design executions
3,300 individual signage components